iPhone user replacement cycle report

News on October 26, according to global media reports, as we all know, since the launch of the iPhone, Apple has maintained an annual update rhythm. Starting from the iPhone 4s in 2011, it has been updated in the fall. In some years, the iPhone SE has also been launched in the spring. , Apple has also firmly dominated the global high-end smartphone market with its excellent iPhone, and has taken away nearly 80% of the profits of the global smartphone industry.

However, even if Apple updates the iPhone every year, iPhone users are also very sticky, which does not mean that iPhone users will upgrade every year. Surveys conducted by research institutions in the United States also show that only about 10% of iPhone users upgrade to new iPhones every year. Most users use the same iPhone for two years or more.

A survey by a research institute shows that among the American smartphone users surveyed, 61% revealed that their last iPhone was used for more than two years, which is higher than 43% of Android users; 29% of the respondents, The proportion of Android users who said their last iPhone was used for more than 3 years was 21%.
 
29% of iPhone respondents said they have used the same iPhone for 1 to 2 years, while 34% of the Android users surveyed have used the same iPhone for 1 to 2 years; those who have used the same phone for less than 1 year users, accounting for 10% of the iPhone users surveyed, and 23% of Android users.